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Redesign (story) for the day

redesign

An interface designer has a crappy experience on the American Airlines site, so he decides to offer up a redesign… and then gets a nice response from one of the UX architects at American.

The gist of the response… “But–and I guess here’s the thing I most wanted to get across–simply doing a home page redesign is a piece of cake. You want a redesign? I’ve got six of them in my archives. It only takes a few hours to put together a really good-looking one, as you demonstrated in your post. But doing the design isn’t the hard part, and I think that’s what a lot of outsiders don’t really get, probably because many of them actually do belong to small, just-get-it-done organizations. But those of us who work in enterprise-level situations realize the momentum even a simple redesign must overcome, and not many, I’ll bet, are jumping on this same bandwagon. They know what it’s like.”

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Failure for the day

scherIf I ever taught graphic design, this article would be required reading. BTW, if you read all the way to the bottom, you’ll find a video link to her TED presentation titled “Great design is serious (not solemn).” Oh, and if you ever have to speak in public and the mic is built into the podium, NEVER hold the remote in your hand and have it make inadvertent clicking sounds against the podium while you’re speaking.