Come join us on Thursday, February 18th at 6:30 PM at The Zimmerman Agency for our next meeting. Our host and guest speaker for the evening will be Carl Smith, the founder of nGen Works in Jacksonville. Here’s a taste of the evening (borrowed from the Atlanta Web Design Group’s post):

People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial… blah blah blah. All of this is really important. But what does it really boil down to?

It’s all a matter of trust. Trust between the user and the developer. Between the user and the designer. Ultimately trust is allowing yourself to become vulnerable based on a positive expectation. So how do you build trust? And how do you avoid breaking it? It’s about the promises you make in subtle and obvious ways.

In his presentation Carl will break down key steps to understanding, building and keeping trust with your users. More than that you’ll get to hear from real users what they think when you break that trust. Ouch!

Special Thanks to Alan Hanstein of Paragon New Media for the generous event sponsorship! Also, thanks also to Eric Thomas and the folks at Zimmerman for their continued support and hosting our event! Lastly, if you haven’t already done so, please help us plan by letting me know if you plan to attend! You can shoot me an email or give me a call at 850-212-4044.

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